Pingspiration

Here you will find the webinars, guides, podcasts and blog posts we publish

#coronafacts campaign took the win in an international influencer marketing competition

The Finnish Government’s and Mediapooli’s influencer marketing campaign #coronafacts that was executed by influencer marketing agency PING Helsinki has been…

PING Helsinki

When nothing is certain, Everything is possible

The year 2020 has been very exceptional for all of us. It has felt like an endless rollercoaster full of…

QAnon ja somevaikuttajat

What is QAnon and how worried should we be about it?

What is QAnon? QAnon is a movement that originated in the United States and has been spreading all around the…

Emmi Nuorgam chosen as one of the Top 50 Most Prominent Influencer Marketing Professionals

Emmi Nuorgam from Tampere, Finland is the first Finn who has been chosen on the global list of the most…

vaikuttajamarkkinoinnin trendit influencer marketing trends

Influencer Marketing Trends 2020 – The Future of Marketing is Humane

“Authentic means talking to consumers like talking to your girlfriends” – Sara Blakely H2H – People are the media The…

vaikuttajamarkkinointi influencer marketing

What is Influencer Marketing?

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour….

palvelumuotoilu vaikuttajien kanssa

Latest Trend: Service Sesign with Influencers

By combining service design and influencer marketing it is possible to engage your target group into developing your business. We…

PING Helsinki kevät 2019

2019 in a Nutshell: More versatile Influencer Cooperation and a bigger Team for PING Helsinki

It’s hard to believe that we are already in the middle of the summer and the first six months of…

PING Studio tammikuussa 2019

Trust and Integrity bring Growth

Growth is the basis for success. This truth is probably familiar to everyone who has ever had something to do…

Five Tips on How to Succeed in Influencer Marketing 2019

Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the…

It’s all about Data

In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about…

Trust and Passion are the Keys in the Future

Throughout the autumn we in PING Helsinki have been talking about two things: trust and the reliability of messages. And…

5 winning Tactics for working with Influencers

It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out…

How to reach Generation Z with Influencer Marketing?

Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century….

Leverage Design Thinking in Marketing – What we learned in the PING Studio

To kickstart the autumn season and also to celebrate the beginning of Helsinki Design Week, we put up our first…

“Jesus of Memes” has it all figured out – Foom Pro 18.5.18

Foom Pro took place on Friday 18th May 2018 at Korjaamo, Helsinki. The event was designed to cater the needs…

Through Themes and Campaigns to more efficient Influencer Marketing – Visit Tampere

“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have…

PING Festival 2018 Keynotes – A Visual Summary

PING Festival 2018 took place 8.5 in Clarion Hotel Helsinki in Jätkäsaari, Helsinki, Finland. The event was filled with inspiring…

Best of the Year 2018 Shortlist

The time has come to release the shortlist of candidates for PING Helsinki Best of the Year 2018! Each year,…

Human-to-Human – The new Norm of Marketing

Social media has changed marketing communication radically in the past few years. And, because of that, almost every business is…

Gaining competitive Advantage through connecting on an Emotional Level

April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than…

Quality Builds Lasting Connections – Case in point: Tikkurila


Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best…

Small Streams make big Rivers – How Reima made Kids move for 1,000,000 Hours

Reima is a leading kids’ performance wear brand that wants to increase kids’ movement in the daily lives of families….

Visit Turku – Destination awareness with the Help of Influencer Collaboration

Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out…

Creating Ambassadors through Instagram – The #InstatripLV Experience

2015 – the year we finally joined Instagram. Having no immediate budget to invest in ad solutions or hiring an…

“The Human Aspect of Digital Media is one that I truly believe in” – An Interview with Nick Westergaard

PING Festival 2018 is the leading digital Human 2 Human marketing event in Europe. The Festival program offers a wide…

There is this Business Event in Finland where Attendees get to Network in a Sauna

You can’t escape sauna culture in Finland. It’s an international stereotype that Finns spend a lot of their time in…

Communities in the Digital Age

Early February PING Helsinki was invited to London to represent our community at the Facebook Communities Summit, hosted by the social…

PING Studio AR VR

Storytelling meets Virtual Reality – Are you ready?

In the first PING Studio of 2018, we took a deep a dive into the art of storytelling in augmented…

PING Festival 2018

In 2018 Queens do not have the Power – We all do

On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the…

This is why you should be at PING Festival 2018

“The most dangerous thing in life is playing it safe.” -Casey Neistat It is almost time for another round of…

Augmented Reality Arilyn AR

AR is here but will it blow your mind 2018?

Simply put, most likely yes. It has been predicted that Augmented Reality will become the next big mass media in…

PING Studio

How to find the right Influencers?

At the latest PING studio event, we got down to the question: How to find the right influencers? Influencer marketing…

PING Festival

PING Festival – The Story behind the Event

During the past few weeks I’ve been discussing with many people about how PING Festival was born and what’s the…

About Purpose, Outer Space and Making Things ‘Avocado’

What’s PR? And why should anyone care about what you have to say? This blog post will probably get lost…

#HelsinkiSecret Residence – Unique Experiences in the Heart of Helsinki

Cooperation with DMOs and influencers has shifted from traditional media visits with tight schedules into trips where influencers really get…

Of working with Influencers

As Finns we tend to be very bad at being proud, but at Visit Finland here is what we are…

Case Pyhä – Most engaged Instagram Picture from Finland this Year?

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made…

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Tuomo Meretniemi

Head of Growth
+358 40 165 7655

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