By combining service design and influencer marketing it is possible to engage your target group into developing your business. We offer service design lead by influencers in cooperation with Embassy of Design.
Imagine that you get feedback concerning your new service idea from a thousand customers in only one day. Imagine that you get hundreds of users for your service an hour after the launch. Imagine that the clientele of your service exists even before the service has been created.
Instead of developing our services behind closed doors and launching only the final product, the bravest companies design their services together with their clients in a transparent way.
Starting June 2019 PING Helsinki and Embassy of Design bring developing the business into a whole new level: service design with blogger and vlogger influencers. The influencers serve as both representatives of their own followers as well as important messengers between companies and consumers.
Typical service design process with influencers takes approximately 1-3 months.
|2. Kick-off with the team
|3. Deepening the user understanding
|4. Concepting the service
|5. Piloting with real customers
|Everything begins with a two-hour long meeting where we set the goals and the timetable for the project. We also map the influencers suitable for the company.
|Kick-off lasts half a day and it’s a meeting where we walk through the whole service design project with the company and the selected influencers. In the kick-off we brainstorm creative and efficient ways to execute the next steps of the project.
|What do your customers want? The service design begins with deepening the user understanding with the help of the company’s existing data and the user mappings made by the influencers.
|In the day-long workshop we develope new service solutions and/or create improvements for the existing services listening the needs of the users. Both the representatives of the company and the influencers participate in the service. The ideas can be prioritized either among the participants or with a public vote executed by the influencers.
|At the end of the project we test how the service will perform in the real world. We create a prototype based on the chosen service solutions and we test it with the real-life customers. During the piloting we test the functionality of the solution, collect customer feedback and prioritize the most important features of the service.