The Prime Minister’s Office has launched cooperation with the Finnish Media Pool (part of the National Emergency Supply Agency) and PING Helsinki. The purpose of this collaboration is to support social media influencers in sharing reliable information related to the coronavirus.
“We can reach a large portion of the public in Finland through official communications and traditional media channels, but it is clear that the messages of the authorities do not always reach all population groups. The aim of this cooperation is to provide better access to information for those who are difficult to reach through traditional media and communications,” says Government Communications Director Päivi Anttikoski.
“As far as we know, Finland is the only country in the world that has defined social media as a critical operator in terms of security of supply. In this exceptional situation, social media has a very important role to play in disseminating information.”
All social media influencers are invited to share reliable information
Now we invite all social media influencers to help to ensure that the right information is available on all channels at the right time. By working together, we can prevent the spread of false information through the influencers.
The collaboration between PING Helsinki and Mediapool began already in the summer of 2018. The goals we set at the time sounded very far-reaching and even distant: “we want to secure reliable information in crisis situations” and “we are developing tools to enhance the credibility of social media influencers”. We even wondered if that was bit of an overreaction then. What crisis situation might we face? Or why would communication be at risk?
Now, a year and a half later, the crisis and the exceptional circumstances are true and everyday for all of us. At the same time, the role of social media influencers in social communication has become more prominent than anyone could expect.
The fight against the coronavirus is something we all need to tackle together. When it comes to communications, reliability and accountability are especially important. Everyone can help by following the guidelines of the authorities and by sharing information to our friends and loved ones. One share can make a big difference.
Our unique cooperation has been widely noticed by media both in Finland and internationally. For example Politico and The Guardian wrote articles about the Finnish government’s efforts to engage influencers in sharing reliable information about coronavirus.