Do not keep your mouth shut, but be sure to check the facts – Here are 9 tips on how to communicate about coronavirus on social media
At the moment coronavirus is a hot topic you can’t avoid. Updates to the latest diagnoses and quarantine situations have taken over coffee break discussions as well as magazine headlines. Understandably, it provokes a lot of discussions, confuses and even scares many. That’s why PING Helsinki and Mediapool have put together instructions on how to communicate about coronavirus on social media.
Social media influencers play an important role in preventing the spread of disinformation but also in sharing correct information. They can reach thousands or even millions of people through their social channels. Especially young audiences rely more on influencers than other communication channels, so influencers have a great responsibility.
It is important that even in a crisis situation like this, influencers recognize their own responsibilities, dare to answer the questions of their followers and, above all, direct them to the right information and guidelines. Instead of sparking unnecessary panic, social influencers have a socially significant role to play in providing reliable information and up-to-date policies on the subject.
Both traditional and social media carry a lot of information and news about the situation. That’s why we have compiled a list of tips on how to communicate on social media, where to check facts, and how to identify fake news.
For more information about social media influencers’ responsibilities, and tips and tools for fact-checking, recognizing fake news and building your reliability, check out The Handbook of a reliable social media influencer. It is a guide for all social media content creators created by Mediapool and PING Helsinki.