“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned into something even bigger: a whole adventure lasting one year! It goes by the name of #YearinClarion and it will begin in the beginning of this February when Joonas Pesonen (@pesojoonas), a 30-year-old social media… Lue lisääRead More
In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about 140 marketing-decision makers and creators together at Sofia Future Farm, to discuss the meaning of data in content marketing. Using data in your strategy is nothing new and not a fresh buzzword either, but for… Lue lisääRead More
It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out of curiosity, I checked the Google Trends for the terms “2019 Trends”. And as expected, among the key terms that were the most searched, “working with influencers” is one of the top ones. … Lue lisääRead More
Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century. They might be perceived as lazy or unbothered to follow the current events, but that’s not the case. Even though Gen Z tends to lose their concentration faster than their elders, it is still keen… Lue lisääRead More
At the latest PING studio event, we got down to the question: How to find the right influencers? Influencer marketing has arguably not shed a bit of importance over the years, yet grew into a more impactful marketing tool that opens up opportunities and challenges to both marketers but also to the influencers themselves. How… Lue lisääRead More
As Finns we tend to be very bad at being proud, but at Visit Finland here is what we are proud of; we know the ins and outs of working with social media influencers. We can spot the good ones, we know how to collaborate with them and we know how to use their content… Lue lisääRead More
PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.