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marketing strategy
“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned into something even bigger: a whole adventure lasting one year! It goes by the name of #YearinClarion and it will begin in the beginning of this February when Joonas Pesonen (@pesojoonas), a 30-year-old social media… Lue lisää
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Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the brand have been the cornerstone for companies’ for years and years in reference marketing, sponsoring and event marketing as well. The rise of social media has made it possible to be more convincing, to reach… Lue lisää
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In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about 140 marketing-decision makers and creators together at Sofia Future Farm, to discuss the meaning of data in content marketing. Using data in your strategy is nothing new and not a fresh buzzword either, but for… Lue lisää
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It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out of curiosity, I checked the Google Trends for the terms “2019 Trends”. And as expected, among the key terms that were the most searched, “working with influencers” is one of the top ones.    … Lue lisää
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Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century. They might be perceived as lazy or unbothered to follow the current events, but that’s not the case. Even though Gen Z tends to lose their concentration faster than their elders, it is still keen… Lue lisää
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To kickstart the autumn season and also to celebrate the beginning of Helsinki Design Week, we put up our first PING Studio of the second half of 2018 on the theme of Design Thinking. Obviously, this is a total buzzword and and everyone talks about it lately, so we wanted to shed some light in… Lue lisää
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“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have something for everyone: a cultural life of the capital scale, design, saunas, restaurants, everything for a perfect family holiday, breweries, architecture, shopping centers, magnificent nature a stone’s throw away from the city center – you… Lue lisää
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Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best colours and technical paint quality. But how can a premium brand both maintain their position and compete in other terms than just product pricing? The answer is simple: providing quality content and creating value for… Lue lisää
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Early February PING Helsinki was invited to London to represent our community at the Facebook Communities Summit, hosted by the social network to engage with the community leaders and learn about issues the communities face while managing their groups, pages and events. The summit reinforced what we at PING already consider to be the future of digital marketing –… Lue lisää
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PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.