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Influencer Marketing
“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have something for everyone: a cultural life of the capital scale, design, saunas, restaurants, everything for a perfect family holiday, breweries, architecture, shopping centers, magnificent nature a stone’s throw away from the city center – you… Lue lisää
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PING Festival 2018 took place 8.5 in Clarion Hotel Helsinki in Jätkäsaari, Helsinki, Finland. The event was filled with inspiring speeches, meaningful encounters and dazzling displays. With over 700 participants, the festival claimed its place as the leading influencer marketing event in the Nordics. Live illustrator Linda Saukko-Rauta from redanredan.fi created insightful recaps of our keynote… Lue lisää
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The time has come to release the shortlist of candidates for PING Helsinki Best of the Year 2018! Each year, we want to reward some of the most influential people, campaigns and phenomena in the field of influencer marketing! The winners of the 5 categories below will be selected at PING Festival at Clarion Hotel… Lue lisää
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April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than a month to go before the leading influencer marketing conference in Northern Europe takes place in 8th of May. Theme of the event, how to make a difference with human-to-human marketing, was a very current… Lue lisää
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Reima is a leading kids’ performance wear brand that wants to increase kids’ movement in the daily lives of families. To carry out this mission, Reima combined forces with Ruka-Kuusamo Tourist Association and Visit Finland to launch the #millionhoursofjoy challenge in 2017. The campaign featured weekly prize draws and used micro influencers to inspire kids around… Lue lisää
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Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out to the global traveler to get a share of their time and holiday budget. If adapted in a clever way, human to human marketing can give the destination competitive advantage. A personal approach to marketing… Lue lisää
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2015 – the year we finally joined Instagram. Having no immediate budget to invest in ad solutions or hiring an agency, we concluded that human to human marketing was the way to go if we wanted any chance of recognition in the huge pool of competition among destinations. Therefore @enjoylatvia has been built entirely on… Lue lisää
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PING Festival 2018
On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the court life and a review of recent history and development of the media in the last 70 years. It also offers insight on how we’ve been able to utilize influencer marketing for quite some time. Despite… Lue lisää
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PING Studio
At the latest PING studio event, we got down to the question: How to find the right influencers? Influencer marketing has arguably not shed a bit of importance over the years, yet grew into a more impactful marketing tool that opens up opportunities and challenges to both marketers but also to the influencers themselves. How… Lue lisää
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Cooperation with DMOs and influencers has shifted from traditional media visits with tight schedules into trips where influencers really get to experience the destination. It also challenges influencers to find their own path through the city, explore and post things that they really find interesting. This idea is the inspiration behind the #HelsinkiSecret Residence.… Lue lisää
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PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.