“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned into something even bigger: a whole adventure lasting one year! It goes by the name of #YearinClarion and it will begin in the beginning of this February when Joonas Pesonen (@pesojoonas), a 30-year-old social media… Lue lisääRead More
Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the brand have been the cornerstone for companies’ for years and years in reference marketing, sponsoring and event marketing as well. The rise of social media has made it possible to be more convincing, to reach… Lue lisääRead More
It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out of curiosity, I checked the Google Trends for the terms “2019 Trends”. And as expected, among the key terms that were the most searched, “working with influencers” is one of the top ones. … Lue lisääRead More
April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than a month to go before the leading influencer marketing conference in Northern Europe takes place in 8th of May. Theme of the event, how to make a difference with human-to-human marketing, was a very current… Lue lisääRead More
On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the court life and a review of recent history and development of the media in the last 70 years. It also offers insight on how we’ve been able to utilize influencer marketing for quite some time. Despite… Lue lisääRead More
PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.