Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best colours and technical paint quality. But how can a premium brand both maintain their position and compete in other terms than just product pricing? The answer is simple: providing quality content and creating value for… Lue lisääRead More
Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out to the global traveler to get a share of their time and holiday budget. If adapted in a clever way, human to human marketing can give the destination competitive advantage. A personal approach to marketing… Lue lisääRead More
In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip. The picture went viral in Instagram: Over hundred featured re-posts with a massive 45 million follower… Lue lisääRead More
PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.