Canon was spectacularly presented at this year’s Tubecon, reaching out to generation Z. However, the project together with summer ambassadors and popular finnish YouTubers started a long before the actual event. The campaign was a success with a social media reach of over half a million. The purpose of this campaign was to raise awareness… Lue lisääRead More
“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned into something even bigger: a whole adventure lasting one year! It goes by the name of #YearinClarion and it will begin in the beginning of this February when Joonas Pesonen (@pesojoonas), a 30-year-old social media… Lue lisääRead More
Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best colours and technical paint quality. But how can a premium brand both maintain their position and compete in other terms than just product pricing? The answer is simple: providing quality content and creating value for… Lue lisääRead More
Reima is a leading kids’ performance wear brand that wants to increase kids’ movement in the daily lives of families. To carry out this mission, Reima combined forces with Ruka-Kuusamo Tourist Association and Visit Finland to launch the #millionhoursofjoy challenge in 2017. The campaign featured weekly prize draws and used micro influencers to inspire kids around… Lue lisääRead More
Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out to the global traveler to get a share of their time and holiday budget. If adapted in a clever way, human to human marketing can give the destination competitive advantage. A personal approach to marketing… Lue lisääRead More
2015 – the year we finally joined Instagram. Having no immediate budget to invest in ad solutions or hiring an agency, we concluded that human to human marketing was the way to go if we wanted any chance of recognition in the huge pool of competition among destinations. Therefore @enjoylatvia has been built entirely on… Lue lisääRead More
PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.