PING Helsinki

PING Festival 2018

In 2018 Queens do not have the Power – We all do

On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the…

This is why you should be at PING Festival 2018

“The most dangerous thing in life is playing it safe.” -Casey Neistat It is almost time for another round of…

Augmented Reality Arilyn AR

AR is here but will it blow your mind 2018?

Simply put, most likely yes. It has been predicted that Augmented Reality will become the next big mass media in…

PING Studio

How to find the right Influencers?

At the latest PING studio event, we got down to the question: How to find the right influencers? Influencer marketing…

PING Festival

PING Festival – The Story behind the Event

During the past few weeks I’ve been discussing with many people about how PING Festival was born and what’s the…

About Purpose, Outer Space and Making Things ‘Avocado’

What’s PR? And why should anyone care about what you have to say? This blog post will probably get lost…

#HelsinkiSecret Residence – Unique Experiences in the Heart of Helsinki

Cooperation with DMOs and influencers has shifted from traditional media visits with tight schedules into trips where influencers really get…

Of working with Influencers

As Finns we tend to be very bad at being proud, but at Visit Finland here is what we are…

Case Pyhä – Most engaged Instagram Picture from Finland this Year?

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made…