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How to communicate about Coronavirus on Social Media? 9 Tips for Social Media Influencers

Do not keep your mouth shut, but be sure to check the facts – Here are 9 tips on how…

Influencing through Information is a Significant Problem among Social Media Influencers

Last autumn we asked 58 Finnish and international social influencers about their views and experiences on disinformation and influencing through…

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Influencer Marketing Trends 2020 – The Future of Marketing is Humane

“Authentic means talking to consumers like talking to your girlfriends” – Sara Blakely H2H – People are the media The…

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How to get the most out of Social Media

In October’s PING Studio, we dived into the world of videos and different social media channels with our partners Videolle,…

Young People trust Social Media Influencers more than traditional Advertising

According to a survey conducted by PING Helsinki, young people are behaving very differently in social media compared to older…

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What is Influencer Marketing?

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour….

Latest Trend: Service Sesign with Influencers

By combining service design and influencer marketing it is possible to engage your target group into developing your business. We…

2019 in a Nutshell: More versatile Influencer Cooperation and a bigger Team for PING Helsinki

It’s hard to believe that we are already in the middle of the summer and the first six months of…

Trust and Integrity bring Growth

Growth is the basis for success. This truth is probably familiar to everyone who has ever had something to do…

Service design – The Next Level of Influencer Marketing

“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned…

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