By

PING Helsinki
April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than a month to go before the leading influencer marketing conference in Northern Europe takes place in 8th of May. Theme of the event, how to make a difference with human-to-human marketing, was a very current… Lue lisää
Read More
Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best colours and technical paint quality. But how can a premium brand both maintain their position and compete in other terms than just product pricing? The answer is simple: providing quality content and creating value for… Lue lisää
Read More
Reima is a leading kids’ performance wear brand that wants to increase kids’ movement in the daily lives of families. To carry out this mission, Reima combined forces with Ruka-Kuusamo Tourist Association and Visit Finland to launch the #millionhoursofjoy challenge in 2017. The campaign featured weekly prize draws and used micro influencers to inspire kids around… Lue lisää
Read More
Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out to the global traveler to get a share of their time and holiday budget. If adapted in a clever way, human to human marketing can give the destination competitive advantage. A personal approach to marketing… Lue lisää
Read More
2015 – the year we finally joined Instagram. Having no immediate budget to invest in ad solutions or hiring an agency, we concluded that human to human marketing was the way to go if we wanted any chance of recognition in the huge pool of competition among destinations. Therefore @enjoylatvia has been built entirely on… Lue lisää
Read More
PING Festival 2018 is the leading digital Human 2 Human marketing event in Europe. The Festival program offers a wide scale of informative and inspiring talks from digital marketing experts around the world. The program is divided in 5 different theme Streams: Content, Transfomation, Emotios, Quality and Trust. Content Stream showcases the most jaw-dropping stories… Lue lisää
Read More
You can’t escape sauna culture in Finland. It’s an international stereotype that Finns spend a lot of their time in the sauna. It’s funny ‘cause it’s true. There are only 5,4 million Finns but 3,3 million saunas, which gives you an idea of the importance sauna has amongst the Finns. It’s a part of a… Lue lisää
Read More
Early February PING Helsinki was invited to London to represent our community at the Facebook Communities Summit, hosted by the social network to engage with the community leaders and learn about issues the communities face while managing their groups, pages and events. The summit reinforced what we at PING already consider to be the future of digital marketing –… Lue lisää
Read More
PING Studio AR VR
In the first PING Studio of 2018, we took a deep a dive into the art of storytelling in augmented and virtual reality. The keynote speech of the event was presented by Zoan’s CMO Laura Ala who covered the question in all of our minds; what should a marketer know about AR and VR? Is… Lue lisää
Read More
PING Festival 2018
On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the court life and a review of recent history and development of the media in the last 70 years. It also offers insight on how we’ve been able to utilize influencer marketing for quite some time. Despite… Lue lisää
Read More
1 2
PING Helsinki on riippumaton, koko vaikuttajamarkkinoinnin toimialan yhdistävä sarja tapahtumia sekä yhteisö, jonka rikkaus on erilaisissa näkökulmissa ja niiden törmäyttämisessä.