Case Pyhä – most engaged Instagram picture from Finland this year?

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip. The picture went viral in Instagram: Over hundred featured re-posts with a massive 45 million follower… Lue lisää
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What is PING Helsinki?

Welcome to PING Helsinki, a place where online influencers and influence marketing professionals meet! PING Helsinki is for companies struggling with content marketing and content providers struggling with different cooperation options. The key figures in our community are Finland’s best influence marketing experts.… Lue lisää
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What is influencer marketing?

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour. The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups. These influencers can keep a blog… Lue lisää
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