Combating coronavirus together by sharing reliable information

The Prime Minister’s Office has launched cooperation with the Finnish Media Pool (part of the National Emergency Supply Agency) and PING Helsinki. The purpose of this collaboration is to support social media influencers in sharing reliable information related to the coronavirus. “We can reach a large portion of the public in Finland through official communications… Lue lisää
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How to communicate about coronavirus on social media? 9 tips for social media influencers

Do not keep your mouth shut, but be sure to check the facts – Here are 9 tips on how to communicate about coronavirus on social media At the moment coronavirus is a hot topic you can’t avoid. Updates to the latest diagnoses and quarantine situations have taken over coffee break discussions as well as… Lue lisää
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Luotettava somevaikuttaja

Influencing through information is a significant problem among social media influencers

Last autumn we asked 58 Finnish and international social influencers about their views and experiences on disinformation and influencing through information. The vast majority sees disinformation and influencing through information as a significant problem among influencers and content creators.    According to the survey, 98% of social media influencers believe that also false information is… Lue lisää
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vaikuttajamarkkinoinnin trendit influencer marketing trends

Influencer marketing trends 2020 – The future of marketing is humane

“Authentic means talking to consumers like talking to your girlfriends” – Sara Blakely H2H – People are the media The marketing of the future is humane, and in 2020, the role of people as a medium will be emphasized. The comment above, heard at the Nordic Business Forum, led a one-woman garage business into a… Lue lisää
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sosiaalisen median vinkit get the most out of social media

How to get the most out of social media

In October’s PING Studio, we dived into the world of videos and different social media channels with our partners Videolle, Meltwater, Otavamedia and Allas Sea Pool.  The fully booked PING Studio was a success with more than 100 marketing professionals and influencers gathered together to learn, network and get inspired. #pingstudio was trending in social… Lue lisää
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canon generation z influencers

Case: Canon and Generation Z – Together at Tubecon

Canon was spectacularly presented at this year’s Tubecon, reaching out to generation Z. However, the project together with summer ambassadors and popular finnish YouTubers started a long before the actual event. The campaign was a success with a social media reach of over half a million. The purpose of this campaign was to raise awareness… Lue lisää
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young people trust influencers

Young people trust social media influencers more than traditional advertising

According to a survey conducted by PING Helsinki, young people are behaving very differently in social media compared to older generations. They trust social media influencers even more than traditional advertising. Under 25-year-olds are very devoted to influencers’ contents whereas over 55-year-olds are more critical.  Young people, aged 15-24, are significantly more committed to social… Lue lisää
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vaikuttajamarkkinointi influencer marketing

What is influencer marketing?

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour. The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups. These influencers can keep a blog… Lue lisää
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palvelumuotoilu vaikuttajien kanssa

Latest trend: Service design with influencers

By combining service design and influencer marketing it is possible to engage your target group into developing your business. We offer service design lead by influencers in cooperation with Embassy of Design.   Influencer is a shortcut to your clients Imagine that you get feedback concerning your new service idea from a thousand customers in… Lue lisää
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