Articles
How to survive social media
04/29/2021

How to survive social media without exhaustion

Why do I end up in the middle of a shit storm when I just want to do good? Jenni Rotonen shared 5 tips on how to survive!    An increasing amount of social media influencers and content creators have recently started to use their channels to address societal topics. However, unfortunately many of those… Lue lisää
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01/27/2021

Social (media) Impact changes the world in good and bad

When I woke up this morning I had to rub my eyes twice. Late last night The US Congress protest had led to the death of four people. One of the first ‘counteracts’ Helsingin Sanomat wrote about was the temporary closure of Trump’s Twitter account and disabling the sharing of the video on Facebook. So… Lue lisää
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PING Helsinki
12/21/2020

When nothing is certain, everything is possible

The year 2020 has been very exceptional for all of us. It has felt like an endless rollercoaster full of tunnels. Luckily the old rollercoaster is my favourite ride in Linnanmäki amusement park. Between all the rush and uncertainty I’ve also had time to enjoy the new opportunities that the constant changes have brought.   … Lue lisää
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QAnon ja somevaikuttajat
12/04/2020

What is QAnon and how worried should we be about it?

What is QAnon? QAnon is a movement that originated in the United States and has been spreading all around the world. Recently, the movement has gained traction also in Finland. QAnon is an umbrella term under which you can categorise conspiracy theories that strive to undermine trust into traditional institutions and the media.  QAnon and… Lue lisää
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11/17/2020

PING Helsinki Matchmaker Emmi Nuorgam Chosen as One of the Top 50 Most Prominent Influencer Marketing Professionals

Emmi Nuorgam from Tampere, Finland is the first Finn who has been chosen on the global list of the most prominent influencer marketing professionals. Influencer TOP50 -list recognises the exceptional work of those that are steering the influencer industry with their thought leadership, innovation and creativity behind the influencer marketing industry.  Emmi Nuorgam is a… Lue lisää
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Differences and similarities of Instagram Reels and TikTok, and how they can be used in influencer marketing
09/30/2020

Instagram Reels vs. TikTok – and what they mean for influencer marketing

The popularity of TikTok keeps on increasing, especially among younger people. Our research from last spring showed that over half of 15-24-year-old Finns use TikTok at least once a month. Last year the number was only one in four. With the huge popularity of TikTok, copies of a similar platform have been popping up here, there… Lue lisää
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08/25/2020

Why you as an influencer have a responsibility in the information you share

The current world is in a state of flux, and we live in an era of misinformation and fake news. The global Covid-19 pandemic dominates the news headlines, and international politics are the topic of many a coffee table conversation. The campaigning for the US presidential election is in full swing in preparation for the… Lue lisää
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08/07/2020

How to get more collaborations on social media

On what criteria do brands pick influencers to collaborate with? How to get more exciting collaboration opportunities at social media, especially Instagram? We’ve listed our best tips to help you stand out from the crowd and maximize your opportunities for commercial collaborations! 1. Define your niche and post content on themes you would like to… Lue lisää
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07/01/2020

Combating coronavirus together by sharing reliable information

This spring the Covid-19 pandemic shook the whole world. The novel virus and abnormal situation caused a lot of confusion, discussion and even fear among people. All kinds of information was spread in media. Updates to the latest diagnoses and quarantine situations took over coffee break discussions as well as magazine headlines. However, in uncertain… Lue lisää
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