According to a survey conducted by PING Helsinki, young people are behaving very differently in social media compared to older generations. They trust social media influencers even more than traditional advertising. Under 25-year-olds are very devoted to influencers’ contents whereas over 55-year-olds are more critical.  Young people, aged 15-24, are significantly more committed to social… Lue lisääRead More

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour. The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups. These influencers can keep a blog… Lue lisääRead More

It’s hard to believe that we are already in the middle of the summer and the first six months of this year has passed. The spring of 2019 has been unique for PING Helsinki in many ways. Growth and new opportunities have appeared in many different occasions and we have been fortunate enough to execute… Lue lisääRead More

Growth is the basis for success. This truth is probably familiar to everyone who has ever had something to do with business. No matter how simple this might sound, it’s not always so easy to actually make it happen. Especially when growth can mean different things to different people. We decided to dedicate our PING… Lue lisääRead More

Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the brand have been the cornerstone for companies’ for years and years in reference marketing, sponsoring and event marketing as well. The rise of social media has made it possible to be more convincing, to reach… Lue lisääRead More

In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about 140 marketing-decision makers and creators together at Sofia Future Farm, to discuss the meaning of data in content marketing. Using data in your strategy is nothing new and not a fresh buzzword either, but for… Lue lisääRead More