PING Studio AR VR

Storytelling meets virtual reality – are you ready?

In the first PING Studio of 2018, we took a deep a dive into the art of storytelling in augmented and virtual reality. The keynote speech of the event was presented by Zoan’s CMO Laura Ala who covered the question in all of our minds; what should a marketer know about AR and VR? Is… Lue lisää
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PING Festival 2018

In 2018 queens do not have the power – we all do

On Christmas vacation I indulged myself with the popular series The Crown. It offers both an interesting peek into the court life and a review of recent history and development of the media in the last 70 years. It also offers insight on how we’ve been able to utilize influencer marketing for quite some time. Despite… Lue lisää
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This is why you should be at PING Festival 2018

“The most dangerous thing in life is playing it safe.” -Casey Neistat It is almost time for another round of PING Festival – the maddest, most fabulous and magical event of the year. The event where every avocado loving millennial is made feel like the most special of unicorns. Well, actually PING Festival is not… Lue lisää
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Augmented Reality Arilyn AR

AR is here but will it blow your mind 2018?

Simply put, most likely yes. It has been predicted that Augmented Reality will become the next big mass media in just few years. It will be everywhere like the Internet itself and change profoundly the ways we humans work, consume and use the urban space. Augmented Reality moves people The great thing in Augmented Reality… Lue lisää
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PING Studio

How to find the right influencers?

At the latest PING studio event, we got down to the question: How to find the right influencers? Influencer marketing has arguably not shed a bit of importance over the years, yet grew into a more impactful marketing tool that opens up opportunities and challenges to both marketers but also to the influencers themselves. How… Lue lisää
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PING Festival

PING Festival – The story behind the event

During the past few weeks I’ve been discussing with many people about how PING Festival was born and what’s the idea behind our company. I thought it’s time to share the story with all of you. People – Interests – Networks – Gathering PING Helsinki’s goal is to bring together People with common Interests. We… Lue lisää
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About Purpose, Outer Space and Making Things ‘Avocado’

What’s PR? And why should anyone care about what you have to say? This blog post will probably get lost in outer space, right? Nobody will read it. Or if they do, they’ll quickly skim through it. After all, as the author of this article, I probably have only 20 seconds of your attention. If… Lue lisää
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Why is Helsinki home to the best business events in the world? Here are 8 Reasons.

Why is it that Helsinki is hosting all those amazing events that rock the world with innovation, badassness, creativity and the best speakers? An analysis. Slush, PING Helsinki, Nordic Business Forum – you name it – the worlds’ most remarkable events all share their home base, the Finnish Capital city of Helsinki. But how come?… Lue lisää
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#HelsinkiSecret Residence – unique experiences in the heart of Helsinki

Cooperation with DMOs and influencers has shifted from traditional media visits with tight schedules into trips where influencers really get to experience the destination. It also challenges influencers to find their own path through the city, explore and post things that they really find interesting. This idea is the inspiration behind the #HelsinkiSecret Residence.… Lue lisää
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