Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the brand have been the cornerstone for companies’ for years and years in reference marketing, sponsoring and event marketing as well. The rise of social media has made it possible to be more convincing, to reach… Lue lisääRead More

In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about 140 marketing-decision makers and creators together at Sofia Future Farm, to discuss the meaning of data in content marketing. Using data in your strategy is nothing new and not a fresh buzzword either, but for… Lue lisääRead More

It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out of curiosity, I checked the Google Trends for the terms “2019 Trends”. And as expected, among the key terms that were the most searched, “working with influencers” is one of the top ones.    … Lue lisääRead More

Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century. They might be perceived as lazy or unbothered to follow the current events, but that’s not the case. Even though Gen Z tends to lose their concentration faster than their elders, it is still keen… Lue lisääRead More

Foom Pro took place on Friday 18th May 2018 at Korjaamo, Helsinki. The event was designed to cater the needs of marketing and media professionals by offering speeches on digital video. Gavin McGarry from Jumpwire Media shared his insights in his speech “Understanding Digital Video.”  It´s personal, baby According to McGarry, the future of digital… Lue lisääRead More

“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have something for everyone: a cultural life of the capital scale, design, saunas, restaurants, everything for a perfect family holiday, breweries, architecture, shopping centers, magnificent nature a stone’s throw away from the city center – you… Lue lisääRead More