PING Studio tammikuussa 2019

Trust and integrity bring growth

Growth is the basis for success. This truth is probably familiar to everyone who has ever had something to do with business. No matter how simple this might sound, it’s not always so easy to actually make it happen. Especially when growth can mean different things to different people. We decided to dedicate our PING… Lue lisää
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Service design: the next level of influencer marketing

“Oh I wish I could stay here for an entire year.” This passing thought turned into an idea which turned into something even bigger: a whole adventure lasting one year! It goes by the name of #YearinClarion and it will begin in the beginning of this February when Joonas Pesonen (@pesojoonas), a 30-year-old social media… Lue lisää
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Five Tips on How to Succeed in Influencer Marketing 2019

Using influencers to boost your marketing isn’t necessarily anything new or revolutionary. Everyone’s favourite celebrities who tell stories about the brand have been the cornerstone for companies’ for years and years in reference marketing, sponsoring and event marketing as well. The rise of social media has made it possible to be more convincing, to reach… Lue lisää
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It’s all about data

In our December #PINGstudio, it was all about data. As an independent Slush side event, the morning event brought about 140 marketing-decision makers and creators together at Sofia Future Farm, to discuss the meaning of data in content marketing. Using data in your strategy is nothing new and not a fresh buzzword either, but for… Lue lisää
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Trust and passion are the keys in the future

Throughout the autumn we in PING Helsinki have been talking about two things: trust and the reliability of messages. And we haven’t been the only ones buzzing about these topics, which was visible in the Own Media –seminar organized by ProCom, the Finnish Association of Communication. One of the speakers in the event, Mikko Villi,… Lue lisää
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5 Winning Tactics For Working With Influencers

It’s November, which means that “trends for 2019” types of blog posts, videos and infographics are flooding the Internet. Out of curiosity, I checked the Google Trends for the terms “2019 Trends”. And as expected, among the key terms that were the most searched, “working with influencers” is one of the top ones.    … Lue lisää
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How to reach Generation Z with influencer marketing?

Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century. They might be perceived as lazy or unbothered to follow the current events, but that’s not the case. Even though Gen Z tends to lose their concentration faster than their elders, it is still keen… Lue lisää
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Leverage Design Thinking in Marketing: what we learned in the PING studio

To kickstart the autumn season and also to celebrate the beginning of Helsinki Design Week, we put up our first PING Studio of the second half of 2018 on the theme of Design Thinking. Obviously, this is a total buzzword and and everyone talks about it lately, so we wanted to shed some light in… Lue lisää
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“Jesus of Memes” has it all figured out – Foom Pro 18.5.18

Foom Pro took place on Friday 18th May 2018 at Korjaamo, Helsinki. The event was designed to cater the needs of marketing and media professionals by offering speeches on digital video. Gavin McGarry from Jumpwire Media shared his insights in his speech “Understanding Digital Video.”  It´s personal, baby According to McGarry, the future of digital… Lue lisää
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