The current world is in a state of flux, and we live in an era of misinformation and fake news. The global Covid-19 pandemic dominates the news headlines, and international politics are the topic of many a coffee table conversation. The campaigning for the US presidential election is in full swing in preparation for the… Lue lisääRead More

On what criteria do brands pick influencers to collaborate with? How to get more exciting collaboration opportunities at social media, especially Instagram? We’ve listed our best tips to help you stand out from the crowd and maximize your opportunities for commercial collaborations! 1. Define your niche and post content on themes you would like to… Lue lisääRead More

Do not keep your mouth shut, but be sure to check the facts – Here are 9 tips on how to communicate about coronavirus on social media At the moment coronavirus is a hot topic you can’t avoid. Updates to the latest diagnoses and quarantine situations have taken over coffee break discussions as well as… Lue lisääRead More

Last autumn we asked 58 Finnish and international social influencers about their views and experiences on disinformation and influencing through information. The vast majority sees disinformation and influencing through information as a significant problem among influencers and content creators.    According to the survey, 98% of social media influencers believe that also false information is… Lue lisääRead More

In October’s PING Studio, we dived into the world of videos and different social media channels with our partners Videolle, Meltwater, Otavamedia and Allas Sea Pool.  The fully booked PING Studio was a success with more than 100 marketing professionals and influencers gathered together to learn, network and get inspired. #pingstudio was trending in social… Lue lisääRead More

Canon was spectacularly presented at this year’s Tubecon, reaching out to generation Z. However, the project together with summer ambassadors and popular finnish YouTubers started a long before the actual event. The campaign was a success with a social media reach of over half a million. The purpose of this campaign was to raise awareness… Lue lisääRead More