Do not keep your mouth shut, but be sure to check the facts – Here are 9 tips on how to communicate about coronavirus on social media At the moment coronavirus is a hot topic you can’t avoid. Updates to the latest diagnoses and quarantine situations have taken over coffee break discussions as well as… Lue lisääRead More

Last autumn we asked 58 Finnish and international social influencers about their views and experiences on disinformation and influencing through information. The vast majority sees disinformation and influencing through information as a significant problem among influencers and content creators.    According to the survey, 98% of social media influencers believe that also false information is… Lue lisääRead More

In October’s PING Studio, we dived into the world of videos and different social media channels with our partners Videolle, Meltwater, Otavamedia and Allas Sea Pool.  The fully booked PING Studio was a success with more than 100 marketing professionals and influencers gathered together to learn, network and get inspired. #pingstudio was trending in social… Lue lisääRead More

Canon was spectacularly presented at this year’s Tubecon, reaching out to generation Z. However, the project together with summer ambassadors and popular finnish YouTubers started a long before the actual event. The campaign was a success with a social media reach of over half a million. The purpose of this campaign was to raise awareness… Lue lisääRead More

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour. The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups. These influencers can keep a blog… Lue lisääRead More

By combining service design and influencer marketing it is possible to engage your target group into developing your business. We offer service design lead by influencers in cooperation with Embassy of Design.   Influencer is a shortcut to your clients Imagine that you get feedback concerning your new service idea from a thousand customers in… Lue lisääRead More