#HelsinkiSecret Residence – unique experiences in the heart of Helsinki

Cooperation with DMOs and influencers has shifted from traditional media visits with tight schedules into trips where influencers really get to experience the destination. It also challenges influencers to find their own path through the city, explore and post things that they really find interesting. This idea is the inspiration behind the #HelsinkiSecret Residence.
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Of working with influencers and then some

As Finns we tend to be very bad at being proud, but at Visit Finland here is what we are proud of; we know the ins and outs of working with social media influencers. We can spot the good ones, we know how to collaborate with them and we know how to use their content...
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Case Pyhä – most engaged Instagram picture from Finland this year?

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip. The picture went viral in Instagram: Over hundred featured re-posts with a massive 45 million follower...
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What is PING Helsinki?

Welcome to PING Helsinki, a place where online influencers and influence marketing professionals meet! PING Helsinki is for companies struggling with content marketing and content providers struggling with different cooperation options. The key figures in our community are Finland’s best influence marketing experts.
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What is influencer marketing?

Influencer marketing is an effective marketing method for reaching essential target groups and influencing their attitudes, knowledge and purchasing behaviour. The key element is to find the most suitable influencers who share the company’s values, interest the essential target groups and intermediate genuinely interesting content for the target groups. These influencers can keep a blog...
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