“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have something for everyone: a cultural life of the capital scale, design, saunas, restaurants, everything for a perfect family holiday, breweries, architecture, shopping centers, magnificent nature a stone’s throw away from the city center – you… Lue lisääRead More

PING Festival 2018 took place 8.5 in Clarion Hotel Helsinki in Jätkäsaari, Helsinki, Finland. The event was filled with inspiring speeches, meaningful encounters and dazzling displays. With over 700 participants, the festival claimed its place as the leading influencer marketing event in the Nordics. Live illustrator Linda Saukko-Rauta from redanredan.fi created insightful recaps of our keynote… Lue lisääRead More

Social media has changed marketing communication radically in the past few years. And, because of that, almost every business is now making an effort to include content marketing in the mix.  Ever-growing mass of content has led to a badly saturated market filled with less-than-perfect business blogs and social media content, thus leaving it more… Lue lisääRead More

April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than a month to go before the leading influencer marketing conference in Northern Europe takes place in 8th of May. Theme of the event, how to make a difference with human-to-human marketing, was a very current… Lue lisääRead More

Reima is a leading kids’ performance wear brand that wants to increase kids’ movement in the daily lives of families. To carry out this mission, Reima combined forces with Ruka-Kuusamo Tourist Association and Visit Finland to launch the #millionhoursofjoy challenge in 2017. The campaign featured weekly prize draws and used micro influencers to inspire kids around… Lue lisääRead More

Human to human marketing is without a doubt a topic travel destinations cannot ignore, should they want to reach out to the global traveler to get a share of their time and holiday budget. If adapted in a clever way, human to human marketing can give the destination competitive advantage. A personal approach to marketing… Lue lisääRead More