How to reach Generation Z with influencer marketing?

Generation Z refers to the teens and young adults born in the late 1990s or in the early 21st century. They might be perceived as lazy or unbothered to follow the current events, but that’s not the case. Even though Gen Z tends to lose their concentration faster than their elders, it is still keen… Lue lisää
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Leverage Design Thinking in Marketing: what we learned in the PING studio

To kickstart the autumn season and also to celebrate the beginning of Helsinki Design Week, we put up our first PING Studio of the second half of 2018 on the theme of Design Thinking. Obviously, this is a total buzzword and and everyone talks about it lately, so we wanted to shed some light in… Lue lisää
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“Jesus of Memes” has it all figured out – Foom Pro 18.5.18

Foom Pro took place on Friday 18th May 2018 at Korjaamo, Helsinki. The event was designed to cater the needs of marketing and media professionals by offering speeches on digital video. Gavin McGarry from Jumpwire Media shared his insights in his speech “Understanding Digital Video.”  It´s personal, baby According to McGarry, the future of digital… Lue lisää
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Through Themes and Campaigns to More Efficient Influencer Marketing – Visit Tampere

“Something for everyone”. Some couple of years ago we were sure it was a working formula, because Tampere did have something for everyone: a cultural life of the capital scale, design, saunas, restaurants, everything for a perfect family holiday, breweries, architecture, shopping centers, magnificent nature a stone’s throw away from the city center – you… Lue lisää
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PING Festival 2018 Keynotes – a visual summary

PING Festival 2018 took place 8.5 in Clarion Hotel Helsinki in Jätkäsaari, Helsinki, Finland. The event was filled with inspiring speeches, meaningful encounters and dazzling displays. With over 700 participants, the festival claimed its place as the leading influencer marketing event in the Nordics. Live illustrator Linda Saukko-Rauta from redanredan.fi created insightful recaps of our keynote… Lue lisää
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Best of the Year 2018 Shortlist

The time has come to release the shortlist of candidates for PING Helsinki Best of the Year 2018! Each year, we want to reward some of the most influential people, campaigns and phenomena in the field of influencer marketing! The winners of the 5 categories below will be selected at PING Festival at Clarion Hotel… Lue lisää
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Human-to-Human – The new norm of marketing

Social media has changed marketing communication radically in the past few years. And, because of that, almost every business is now making an effort to include content marketing in the mix.  Ever-growing mass of content has led to a badly saturated market filled with less-than-perfect business blogs and social media content, thus leaving it more… Lue lisää
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Gaining competitive advantage through connecting on an emotional level

April’s PING Studio was a special one as it was also PING Festival 2018 pre-party. Now there is less than a month to go before the leading influencer marketing conference in Northern Europe takes place in 8th of May. Theme of the event, how to make a difference with human-to-human marketing, was a very current… Lue lisää
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Quality Builds Lasting Connections – Case in point: Tikkurila


Tikkurila is Finland’s leading paint brand and it is often seen as the premium choice both in terms of best colours and technical paint quality. But how can a premium brand both maintain their position and compete in other terms than just product pricing? The answer is simple: providing quality content and creating value for… Lue lisää
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